Real estate marketing is undergoing a rapid overhaul. Two technologies , AI and short-form video , are converging to change how listings are found, evaluated and sold. Agents and brokerages are adopting AI tools at scale while short, vertical video formats drive discovery and engagement, especially among younger buyers. The result is a new outreach […]
AI-powered short videos are rapidly moving from experimental ad formats to core sales channels. This article explains how teams can scale short-form, AI-generated assets into measurable sales outcomes by combining personalization, platform-specific formats, and programmatic creative. We draw on recent peer-reviewed research, vendor benchmarks, and real-world case studies , including retention and engagement data, tooling […]
The creator and community economy is no longer a niche side project; it’s a large, growing market opportunity. Multiple industry estimates put the creator economy in the low hundreds of billions , roughly US$250B in 2023 with projections toward about US$480B by 2027 , making community monetization a strategic revenue channel for creators and brands […]
